100 Hires: Caitlin’s story

100 hires Caitlin

A few years ago now we helped our first-ever graduate, Caitlin Dillon, into her dream marketing job at JustBeagle. 100 hires later, we decided to catch up with her and tell her story.

Caitlin now works as a Programmatic Consultant.

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“When it came to hunting for a graduate job, I felt lost.

“I studied Psychology and Education and it seemed like the vast majority of people on my course knew exactly what they wanted to do: become a teacher or an educational psychologist.

“I felt a bit lost in comparison because it was actually the psychology side of things that I enjoyed more. However, I didn’t know if I was ready to begin the long qualification process to become a registered psychologist.

“I wanted to get out into work quicker than that and kickstart my career.

I was browsing Masters courses one day when I found one at Leeds in Advertising & Marketing which looked great. I realised a lot of the skills I developed whilst studying were transferable, and something clicked – I knew I’d enjoy it and was so excited.

I knew that an MA would help me get into the advertising/marketing industry. My application was successful and things moved quickly from there.

“Because I was having a subject change, I was drawn to DigitalGrads as I knew the courses would help introduce me to marketing over the summer before starting my MA, essentially giving me a head start.

“I applied online and then as soon as I spoke with Lucy I felt really grateful to have her support.

“Being new to the working world I had a lot to learn, but I felt reassured.

“The DigitalGrads team were extremely supportive and it feels like they fast-tracked my journey into the industry.

“I got matched with a legal services company called JustBeagle to support their social media marketing.

“My tasks revolved around organic strategies for growth on Facebook, Twitter and LinkedIn. I gained experience in those platforms, on scheduling tools like Hootsuite, and in planning and strategising.

“After the course, JustBeagle offered to extend my position, so I worked on a part-time, freelance basis for them for a while longer.

“This meant we could continue growing the brand on socials, and I could fit the work around my MA.

“It was amazing to be able to do both at the same time, it felt like DigitalGrads did an awesome job of finding a placement that met my needs as well as the other way around.

“A few months later and the end of my MA was approaching, and having had a taste for working on social media I looked for a full time job in a similar area.

“I got a role in paid media at a digital marketing agency and then achieved a promotion within a year.

“I specialise in programmatic advertising on social platforms, display and YouTube.

“My new job is going really well! I’m lucky enough to have a great team and have seen opportunities for growth within my agency.

“I now work with a range of international clients as part of integrated, multi-channel campaigns, therefore my responsibilities definitely grew.

“I’m happy with how efficiently I was able to move from being a hopeful (but slightly confused!) graduate to being a comfortable, confident professional. I credit a lot of that to DigitalGrads for providing me with a placement at just the right time.

“I feel positive about the future of my career!

“I’ve definitely been building a good foundation in programmatic. Combine that with the organic experience DigitalGrads gave me, and the fact my MA covered more traditional channels too, I certainly have open options for the long term.

About post author

Hi, I'm Daisy. I'm using my passion for writing to work with DigitalGrads on their content and social media campaigns.
Posted in Case Studies