Will your junior job description spark excitement in the candidate?
A good job description will be attention grabbing, spark excitement and entice applicants in one compelling piece of writing.
Unsurprisingly there is a structure and a process to creating a great job description. Here's how we do it at DigitalGrads:
Step 1 - The Hook
Grab their attention in the first couple of lines and make them want more.
E.g. We're looking for a marketing intern to lead our Instagram charge and capture the hearts and minds of new graduates.
Step 2 - Spark Excitement
A paragraph on what it's in it for them, and what is great about the company.
E.g. DigitalGrads is disrupting graduate recruitment by providing employers with the tools to recruit pre-trained grads. We're at the early stages of building a self-serve hiring system and learning management system, the development of which you could play an integral part in. Sounds pretty cool, huh?
Step 3 - Self-Selection
Be really explicit about the job requirements so the candidate can self-select.
For example, you will have 6-12 months experience in social media marketing and you will have been instrumental in building a following on Instagram. We don't mind if that's self-taught or in industry, but you must have examples of your work to show us. Candidates without examples of their work unfortunately won't make it through to interview.
Step 4 - Qualification
Outline 5-10 specific tasks that the candidate will be required to do on a daily basis so they can decide if the role is for them.
E.g. The successful candidate will set-up and run the social media activity on Instagram and Facebook including creating paid FB ad campaigns using custom audiences and incentive targeting.
Step 5 - Set expectations
This one is really important. For junior roles you must define what you expect the candidate to be able to do now and what you expect them to take on in the future after some on the job training.
Many employers include quite senior tasks on their job description with the expectation that the candidate will grow in to the role. without specifying that they are tasks the candidate will grow into.
When you're ready to kick off recruitment simply complete your junior job description by clicking on edit role, so the grads you are chatting to can see all the details.
If you're ready to get started head over to our hiring platform and check out our talent pool who are ready and raring to go!
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